I see you list “new business contacts” as a benefit — what do you mean?
Generally, when G2 conducts a project the wheels are perpetually spinning in the business development “lobe” of Joseph’s mind. i.e., He’s always “connecting the dots” between your business needs and compatible organizations. He is therefore in a unique position to “match-make” your business with others. Though this is typically not part of the G2 assignment, it is often a significant “bonus” to clients as it’s often provided at no cost.
However, if it’s estimated the introduction will be time consuming, it may require some negotiation with both parties that is beyond the scope of the original engagement (or included in your retainer). Whenever possible, we’ll do our best to play “Yenta” on a pro bono basis as a way of thanking our clients.
How do the G2 benefits compare to traditional analyst or consulting firms?
- G2 doesn’t simultaneously work on multiple client projects.
- G2 doesn’t hire junior analysts.
- G2 never subcontracts out any work!
- G2 isn’t purely a consulting firm nor is it a “market research” firm; we’re a hybrid.
- G2 doesn’t play the “publish or perish” game.