He further added, “IBM had the courage to step back, reevaluate its small business strategy and fill the holes with a new and exciting program that focuses on the core e-business related technology tools needed by today’s small businesses. No other technology vendor has created such a far-reaching program.”
IBM Launches Global Small Business Initiative Backed by $100 Million Marketing Campaign
“IBM’s announcement is significant because it represents a complete e-business solution for small businesses. In doing so, it provides a single point of contact for a number of complementary technological and business solutions that, if adopted, help to place small business on a level playing field with larger enterprises,” according to small business technology analyst Joseph Villarosa.