“Pssst…hey you, yeah you, wanna buy a Unix server? Look-e-here, look-eBay (NSDQ:EBAY).” On Dec. 14, Sun Microsystems Inc. began an innovative trial program to auction a select group of products on the eBay Web auction site. Now, auctioning equipment online is certainly nothing new, but this channel strategy is unlike any you’ve ever heard of before and here’s why:
